COBA

Jin-Woo Kim

2Education

  • Ph.D. (Marketing), University of Texas at Arlington, 2011
  • MBA (Marketing), Sogang University, Korea, 1996
  • BBA (Business Administration), Sogang University, Korea, 1994

Areas of Specialization

  • Marketing Strategy
  • Advertising
  • Service Marketing
  • Global Marketing
  • Marketing-Finance Interface

Biography

Jin-Woo Kim is an assistant professor of marketing in the Department of Marketing and Logistics at Georgia Southern University. He received his Ph.D. from the University of Texas at Arlington. He holds his MBA and BBA in business administration from Business School of Sogang University, Korea.

His current research interests include marketing strategy, advertising effectiveness, quantitative modeling, marketing-finance interface and service marketing. His research has been published in Journal of Advertising Research, Marketing Management Journal, and Services Marketing Quarterly. Kim teaches principles of marketing, principles of advertising, services marketing and global marketing at the undergraduate and graduate level.

Office Location

COBA  1131
Phone: (912) 478-7564

jinwookim@georgiasouthern.edu

Link

Curriculum Vitae

 

Last updated: 8/12/2016

Department of Marketing • PO Box 8154 • (912) 478-6625• coba@georgiasouthern.edu