C. David Shepherd


  • Ph.D. (Marketing; Psychology), University of Tennessee, 1989
  • MBA (Marketing), University of Tennessee at Chattanooga, 1982
  • BS (Business Administration), David Lipscomb College, 1976


C. David Shepherd earned his Ph.D. in marketing, with a minor in psychology, at the University of Tennessee. Shepherd currently serves as professor of marketing in the Department of Marketing at Georgia Southern University. In recent years, Shepherd has also served as interim department chair and founding director of the selling centers at both Georgia Southern and Kennesaw State University. Before beginning his academic career, he worked in sales and sales management positions in the information technology industry.

Shepherd’s primary research areas are personal selling and health care marketing. His work has appeared in a broad range of academic publications, including the Journal of Retailing, Psychology and Marketing, Journal of Personal Selling & Sales Management, Journal of Selling and Major Account Management, Journal of Marketing Theory and Practice, Journal of Business & Industrial Marketing, Journal of Health Care Marketing, Marketing Health Services, and the Journal of Hospital Marketing and Public Relations. Additionally, Shepherd is co-author of A Marketer’s Guide to Marketing Research: A Strategic Approach to Market Research, and a series of invited articles on the use of the Internet in hospital marketing that appeared in Marketing Health Services.

Shepherd is currently serving on the editorial review boards of the Journal of Marketing Theory and Practice, American Journal of Business, and the Journal of Selling and Major Account Management. Shepherd has been active in numerous leadership roles in professional organizations, including program chair and communication chair for the American Marketing Association’s Sales Special Interest Group and executive director of the National Conference on Sales Management. Shepherd has provided consulting and research for a wide range of organizations including Children’s Healthcare of Atlanta, Erlanger Health System, UT Medical Center, Chattanooga Metropolitan Airport, Olan Mills Portrait Studios, Georgia Regents Health Medical Center, VCU Health System, and Neathawk Dubuque & Packett Advertising.

Shepherd and his son reside in Statesboro, Georgia. Along with their love for football and basketball, David and his son enjoy biking, hiking, and many other outdoor activities.

Office Location

COBA 1110
Phone: 912-478-1961


Curriculum Vitae

Last updated: 10/9/2017

Department of Marketing • PO Box 8154 • 912-478-6625•