COBA

Marketing

We offer Bachelor of Business Administration (BBA) degrees in the areas of marketing. Our degree programs provide students with the problem-solving skills and versatile knowledge base needed to manage and lead the modern organization.

What Is Marketing?

Marketing is the dynamic life-blood of every organization. Our marketing curriculum involves a comprehensive study of the basic concepts, techniques, and tools for developing marketing strategies and marketing programs. Students are prepared to help organizations decide which consumer groups to serve and which product and services to produce, and to set appropriate levels of promotional effort, pricing, and other considerations in generating sales. Our graduates assume positions in the areas of retail management, merchandising, product management, product development, sales force management, advertising, and business consulting.

Why Major in Marketing?

Our innovative curriculum incorporates business fundamentals and the current trends in today’s business environment. You will learn from faculty well-known for their published research and the strength of their teaching skills. Our faculty members genuinely care about your success as a student and will work hard to prepare you for future success in today’s highly competitive global environment. The marketing major also offers students the ability to customize their plans of study with three specializations.

Sales and Sales Management

The need for professionally trained and educated sales representatives is organizationally and globally pervasive. The market for highly trained and skilled sales persons and sales managers is strong and continually growing. This emphasis serves the needs of students interested in sales and sales management as a potential career opportunity or as an entry-level marketing position.

Specializations

Fashion Merchandising

Want to be a fashion buyer, retail store owner or manager, or sales representative in the fashion field? The Fashion Merchandising emphasis is designed to provide you with a broad knowledge of business and marketing while stressing the areas of fashion and retailing. Our merchandising courses teach you about the latest trends in the industry combined with the newest technological advances available. The Center for Retail Studies helps prepare students to join this dynamic industry by providing hands-on opportunities such as attending the National Retail Federation show, conferences around the country, and national competitions.

Retail Management

Retailing is all around us. For example, whether you are buying a cell phone at Verizon, a coffee at Starbucks, or shopping for a pair of jeans online, you are in retail environments much more often than you may realize. Careers in the retail industry are challenging and require strategic decision-making skills. This is the ideal profession for those who thrive in an environment where every day is a new day that brings different challenges and experiences. This program follows the outline of the general marketing degree, but replaces some of the general marketing electives with required marketing courses. These courses address retail specific issues as well as consumer behavior.

Why the College of Business at Georgia Southern University?

  • International accreditation from the AACSB

Only institutions with proven track records of academic excellence are able to obtain this important stamp of approval, so you can count on receiving a high quality educational experience.

  • A caring environment

Georgia Southern provides a student-centered environment led by administrators and faculty and staff who genuinely care about your success.

  • Interaction with faculty and business leaders

Our classes are taught by qualified professors, not graduate students, and class sizes are often small. Regional and national speakers come to campus regularly to participate in our annual Executive-in-Residence programs.

  • First-rate facilities and computer labs

The Department of Marketing is housed in the College of Business Administration building, which has state-of-the-art multi-media classroom facilities and four computer labs with the latest technology.

  • Outstanding student organizations

The Department of Marketing’s student organizations offer many opportunities to build leadership skills and lasting friendships with fellow students and faculty members. They  prepare you for professional life through a variety of professional development programs, tutoring services, and meaningful community service projects.

  • Internship opportunities

Internships help you better integrate academic knowledge with practical applications. Exposure to marketing practices and business environments can also help you decide which career path is right for you and help jumpstart your career before entering the workforce on a permanent basis.

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Department of Marketing • PO Box 8154 • (912) 478-6625• coba@georgiasouthern.edu