College of Business Administration

From the COBA Faculty

The College of Business Administration Insights are monthly columns and book reviews written by our faculty and published in the Business Report and Journal. Our faculty also write leading textbooks, reference books and research articles. It is part of our mission to provide information to improve business practices.

Month	Title	Type	Reviewer
August	Safeguarding Cash	Column	Dr. Thomas A. Buckhoff
August	The Three Steps of Fraud	Column	Dr. Thomas A. Buckhoff
August	Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely	Book Review	Dr. Jacqueline Eastman
August	What is the Real Problem with Your Information System?	Column	Dr. Kevin Lee Elder
August	Do the Right Thing: How Dedicated Employees Create Loyal Customers and Large Profits by James F. Parker	Book Review	Mrs. Ann Kelly
August	Making Time, Making Change: Avoiding Overload in College Teaching by Douglas Reimondo Robertson	Book Review	Dr. Linda G. Mullen
August	Economic Insights	Column	Dr. John Howard Brown
August	Dress Like the Big Fish by Dick Lerner	Book Review	Dr. Leslie B. Fletcher
July	Federal Reserve Policy Its Impact on Banks and Their Customers (Part 1)	Column	Mr. Edward H. Sibbald
July	Federal Reserve Bank Policy What’s Next? (Part 2)	Column	Mr. Edward H. Sibbald
July	Federal Reserve Policy Its Impact on Banks and Their Customers (Part 3)	Column	Mr. Edward H. Sibbald
July	The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy & Control Costs	Book Review	Ms. J. Ann Kelly
July	Team of Rivals	Column	Dr. Jake Simons
July	Women & Money: Owning the Power to Control Your Destiny	Book Review	Dr. Donna Fisher
July	The Wal-Mart Revolution. How Big-Box Stores Benefit Consumers, Workers, and the Economy	Book Review	Dr. Tracyann Henry
July	Work Like You’re Showing Off!: The Joy, Jazz, and Kick of Being Better Tomorrow Than You Were Today	Book Review	Mrs. Mildred Wilson
July	Lessons In Leadership: “Counseling Employees”	Column	Dr. William McCartney
June	The Detective and the Investor	Book Review	Dr. Chris Paul
June	How Fast is Your Web Site? Usability in Action	Column	Dr. Kevin Lee Elder
June	Gilligan Unbound: Pop Culture in the Age of Globalization	Book Review	Dr. Mark Yanochik
June	10 FAQs (Frequently Asked Questions) about Globalization	Column	Dr. John Brown
June	Re-imagine! Business Excellence in a Disruptive Age by Tom Peters	Book Review	Dr. Robert Verhey
June	House Lust: America’s Obsession with Our Homes by Daniel McGinn	Book Review	Dr. William Levernier
June	Season of Life: A Football Star, a Boy, a Journey to Manhood by Jeffrey Marx	Book Review	Dr. Jerry Burke
June	Charleston Fraud Conference	Column	Dr. Thomas A. Buckhoff
June	Assessing Bare-Footed Education	Column	Dr. Manouchehr Tabatabaei