| Dr.
C. David Shepherd
Professor
of Marketing and Director of the Center for Excellence
in Sales and Sales Management
David
Shepherd serves as Professor of Marketing in the Department
of Management, Marketing, and Logistics at Georgia Southern
University. Dr. Shepherd received his Ph. D. in Marketing
at the University of Tennessee. Before beginning his
academic career, Dr. Shepherd worked in sales and sales
management positions in the information technology industry.
Dr. Shepherd's primary research areas are personal selling
and sales management and health care marketing. David
is currently serving on the Editorial Review Boards
of the Journal of Personal Selling & Sales Management,
Journal of Marketing Theory and Practice, and Marketing
Health Services. He also currently serving as Proceedings
Editor and on the Board of Directors of the National
Conference in Sales Management. Dr. Shepherd has been
active in numerous leadership roles in the American
Marketing Association's Sales Special Interest Group,
including Program Chair and Communication Chair. Dr.
Shepherd has provided consulting and research for a
wide range of organizations including Children's Healthcare
of Atlanta, Erlanger Health System, UT Medical Center,
and ddN Advertising. Along with their love for Tennessee
and Georgia Southern football, David and his wife Kathy
enjoy biking, hiking, and many other outdoor activities.
Their son Chaz is well known for his T-ball prowess.
Education:
Ph.D., University of Tennessee
Areas
of Expertise:
• Health Care Marketing
• Sales
• Sales Management
Course
Instruction:
• MKTG 3133 - Professional Selling
• MKTG 4133 - Sales Management
•
MKTG 4232 - Advanced Selling
Contact
Information:
Office Number: 3339
Telephone: 912-478-1961
E-mail:
dshepherd@georgiasouthern.edu
|
