Management, Marketing, and Logistics Department

What is Marketing?

Marketing is the dynamic life-blood of every organization. No organization can thrive, let alone survive, without it because every organization markets products, services, ideas, or people. Marketers decide what products to offer, set price, provide distribution, and communicate with markets. How do marketers know what to do? Study marketing to find out.

Why Major in Management?
Opportunities in marketing are diverse, widespread, exciting, and in great demand! Careers in marketing include areas such as:

What is the Course of Study for a Marketing Major?

The marketing major provides a basic core of business knowledge, including the conceptual, technical, and people skills that are needed for success as a marketer.

• Core Business Knowledge
Marketing majors will complete courses, in addition to marketing, that provide a background in business, including the environment of business, accounting, finance, operations, and management.

• Markets and the Marketing Process
Students will build and refine their knowledge of identifying, analyzing, building, and retaining markets through courses in areas such as buyer behavior, advertising, retailing, marketing research, and professional selling.

Should an Emphasis Area Be Selected?
Marketing majors may choose a program of study tailored to future plans or may specialize within an emphasis area.

• Marketing Without an Emphasis
The least specialized area of emphasis, general marketing, supports the largest number of career opportunities in the field of marketing. Under the guidance of faculty advisors, students are encouraged to develop programs suit-ed to their individual needs and career interests.

• Sales and Sales Management
Industrial, professional, consumer, and other businesses need professionally trained and educated sales representatives. This emphasis serves the needs of students interested in sales as a potential career opportunity or as an entry-level marketing position.

• Retailing Management
Kmart, JCPenney, Parisian, Belk, and many other retailers, large and small, are actively seeking college graduates for management training positions. The retailing management emphasis prepares students for such positions or for other marketing positions in which a knowledge of retailing or services marketing is important.

• Fashion Merchandising
Want to be a fashion buyer, retail store owner or manager, or sales representative in the fashion field? The fashion merchandising emphasis provides students both the broad and the specialized knowledge needed for such positions.