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Curriculum
Vitae |
Mrs.
Dena Hale
Assistant Professor of Marketing
Dena Hale is an
assistant professor of Marketing at Georgia Southern University.
She received one Bachelors of Arts in Foreign Language and
International Trade, two Bachelors of Science in Marketing
and Business Administration, and a Master of Business Administration
from Southern Illinois University Carbondale. She is currently
working on her Ph.D. in Business Administration (Marketing),
which will also be received from Southern Illinois University
Carbondale. Mrs. Hale’s previous work experience includes
military service and sales within the service, advertising,
and transportation industries. Her research interests include
Services Marketing, consumer self-efficacy, mature consumer
decision making, age cohort comparisons, service innovation,
and self-service technology. Mrs. Hale has published a variety
of proceedings related to her research interests in a number
of conferences to include the Society for Marketing Advances,
American Marketing Association (Winter), Frontiers in Services,
and Marketing Science Institute INFORMS. Her work has also
been published or is forthcoming in the International Journal
of Electronic Marketing and Retailing and Journal of Services
Marketing.
Education:
A.B.D., Southern
Illinois University Carbondale
MBA, Southern Illinois University Carbondale; 2003
B.A., B.S., B.S., Southern Illinois University Carbondale;
2001
Areas
of Expertise:
• Consumer Decision Making Self-Efficacy
• Sales
Course
Instruction:
• MKTG 3133 – Principles of Selling
• MKTG 3134 – Business-to-business Marketing
Contact
Information:
Office Number: 1131
Telephone: 912-478-0318
E-mail: denahale@georgiasouthern.edu
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