MARKETING
COURSE DESCRIPTIONS
Credit
Course Description:
After each course title, there are three numbers, such as 3-0-3. The first
number listed is the number of hours of lecture; the second number indicated
the number of hours of laboratory; and the third number indicates the
number of credit hours awarded for successful completion of the course.
MKTG
3131/3131H - Principles of Marketing 3-0-3
A basic survey of the field of marketing with emphasis upon the problems
of policy determination and marketing management. Consideration is given
to the international and ethical aspects of marketing decisions.
Prerequisite:
Pre-business and un-declared students must meet requirements for BBA status.
Student with declared majors in other fields must have completed a minimum
of 55 semester hours.
MKTG 3132
- Principles of Advertising 3-0-3
Stimulation of market demand through advertising media, including budgeting,
research, developing the advertising appeal, selecting the media, placing
copy and measuring results, as well as legal, ethical, economic, social
and global aspects of advertising. COBA students must earn a "C"
or better in this class.
Prerequisite:
A "C" or better in MKTG 3131.
MKTG 3133
- Professional Selling 3-0-3
A study of methods of selling. Topics covered include analysis of prospects,
knowledge of merchandise and its uses, preparation of sales presentations,
methods of handling objections and closing sales, with emphasis of relationship
selling. Videotaped role playing required. COBA students must earn a "C"
or better in this class.
Prerequisite:
A "C" or better in MKTG 3131.
MKTG 3134
- Business Marketing 3-0-3
A study of business to business marketing as a subset of the overall discipline
of marketing. COBA students must earn a "C" or better in this
class.
Prerequisite:
A "C" or better in MKTG 3131.
MKTG 3135
- Principles of Retailing 3-0-3
Examines all aspects of retail store operations including store development,
merchandising, human resources, promotion, and security. COBA students
must earn a "C" or better in this class.
Prerequisite:
A "C" or better in MKTG 3131.
MKTG 4131
- Marketing Research 3-0-3
An activity of information gathering, analysis and interpretation for
input into management decision making. Application of current practices
and techniques in the marketing research industry. Requires the use of
statistical software. COBA students must earn a "C" or better
in this class.
Prerequisite:
A "C" or better in the following courses: MKTG 3131 and BUSA
3131.
MKTG 4132
- Retail Store Management 3-0-3
A comprehensive problems analysis course that involves both qualitative
and quantitative aspects of retail operations. Merchandise budgets, pricing,
operations control, and environmental issues are among the topics examined
in the course. COBA students must earn a "C" or better in this
class.
Prerequisite:
A "C" or better in the following courses: MKTG 3131 and MKTG
3135 or permission of instructor.
MKTG 4133
- Sales Management 3-0-3
Management of sales force activities. Emphasis on organization, territory
design, leadership skills, motivation, and cost analysis. COBA students
must earn a "C" or better in this class.
Prerequisite:
A "C" or better in the following courses: MKTG 3131 and MKTG
3133.
MKTG 4232
- Advanced Selling
An advanced course
that integrates and extends concepts encountered in other selling and
sales-related courses. Particular emphasis is placed on negotiating skills
and customer relationship management (CRM), as well as general sales-related
topics including sales automation and time/territory management. Students
will be required to spend time in the field with professional salespeople
and to prepare and deliver several effective sales presentations.
MKTG 4134
- Service Marketing 3-0-3
An analysis of the marketing aspects of the largest and most rapidly growing
sector of the global economy. The principles and concepts of marketing
are applied within the context of both consumer services and business
services, in both domestic and international settings. Emphasis is place
upon the unique problems and opportunities associated with the marketing
of services and the design and implementation of marketing strategies
for service organizations. COBA students must earn a "C" or
better in this class.
Prerequisite:
A "C" or better in MKTG 3131.
MKTG 4135
- Buyer Behavior 3-0-3
Application of the behavioral science approach to analysis of buyer behavior,
both final consumer and industrial. Individual, social, sociopolitical,
and psychological factors are studied. COBA students must earn a "C"
or better in this class.
Prerequisite:
A "C" or better in MKTG 3131.
MKTG 4136
- International Marketing 3-0-3
An examination of the mechanics of international marketing with particular
focus on the influence of culture on the development of marketing strategy.
Coverage of marketing topics is comprehensive with a particular focus
on current events and their relationship to trade. Discussion of ethics
and global responsibility are infused throughout the course. COBA students
must earn a "C" or better in this class.
Prerequisite:
A "C" or better in MKTG 3131.
MKTG 4137
- Marketing Management 3-0-3
An integrative course designed to demonstrate the complexity and multi-dimensional
nature of marketing decisions. Marketing policies and strategy from the
marketing manager's viewpoint. COBA students must earn a "C"
or better in this class.
Prerequisite:
A "C" or better in MKTG 3131 and last two semesters prior to
graduation.
MKTG 4790
- Internship in Marketing (3 to 6)-0-(3 to 6)
A supervised work-study program in selected business firms throughout
the Southeast and nationally. Students will be permitted to undertake
internships only after review of academic qualifications and with firms
pre-approved by the Marketing faculty. COBA students must earn a "C"
or better in this class.
Prerequisite:
Senior standing. Substantive course work completed within major area of
study. Approval of both the supervision faculty member and the department
chair person is required.
MKTG 4830
- Special Problems in Marketing (1 to 3)-0-(1 to 3)
An intensive study of some phase or emerging phase of marketing to be
developed by the instructor. COBA students must earn a "C" or
better in this class.
Prerequisite:
A "C" or better in MKTG 3131 and permission of instructor.
MKTG 4890
- Directed Study in Marketing 0-0-(1 to 3)
Independent study and research in selected areas of Marketing under supervision
of a member of the Marketing faculty. COBA students must earn a "C"
or better in this class.
Prerequisite:
Approval of the instructor and department chair person.
MKTG
7431-Strategic Marketing Management 3-0-3
A strategy planning approach to marketing management from conception and
application perspectives. Focus is on the strategic decision-making process
supported by self-analysis and external analysis. Legal, ethical, and
international aspects are also considered.
Prerequisites: Graduate standing and completion of MBA prerequisites,
or permission of Director of COBA Graduate Studies for non-MBA students.
MKTG 7435-Global Marketing 3-0-3
Provides the student with a thorough examination of the mechanics of international
marketing with particular focus on the influence of culture on the development
of marketing strategy. Coverage of marketing topics is comprehensive with
a particular focus on current events and their relationship to trade.
Discussion of ethics and global responsibility are infused throughout
the course.
Prerequisites: Graduate standing and completion of MBA prerequisites,
or permission of Director of COBA Graduate Studies for non-MBA students.
MKTG 7830-
Special Topics in Marketing 3-0-3
A standard course developed for a special or newly emerging topic in marketing.
Lectures, group work, readings, research, and writing are required as
in any other advanced elective course.
Prerequisites: Cumulative GPA of 3.0 or better, completion of the MBA
prerequisites, and permission of the director.
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