Business Innovation Group (BIG)
College of Business Administration

Mindy Lord, 2015 Eagle FastPitch Winner!


Mindy Lord is a senior general studies major with an emphasis in entrepreneurship and business management and a minor in writing. She is employed at the Georgia Southern University Recreation Activity Center (RAC) as a group fitness instructor which offers more than 50 fitness classes per week to Georgia Southern students, professionals and alumni. Mindy currently teaches two boot camp classes per week at the RAC. In January 2015, she was promoted to program assistant for the group fitness program. Her energy for the program and continuous efforts have allowed her to receive awards such as Employee of the Month (August 2014), Campus Recreation and Intramurals Leader of the Pack Award (September 2014) and the annual Fitness Service Award (May 2015).

Mindy launched her business, Luella Designs, in January 2015. She began crafting and selling natural grapevine wreaths and décor to local customers, frequently incorporating deer antlers, cotton, pheasant feathers and natural grasses. Much of her inspiration stems from nature and her southern roots.

In June, she expanded to flower farming and sold two varieties of cut flowers grown and cut on her family’s farm. Every Saturday in the summer, she loaded up her grandfather’s 1998 two-toned Ford and sold her colorful varieties of locally grown cut flowers at her local farmers’ market in Dublin, Georgia.

As word spread about her natural eye for design work, Mindy expanded her services and created a handful of floral design wedding jobs in the Summer and Fall of 2015. She has currently doubled that number for the 2016 wedding season and is expecting many more requests.

Mindy entered the Eagle FastPitch competition held in November, and she was determined to win from the beginning. She perfected her pitch, practicing relentlessly. Her delivery was flawless, winning her Best Pitch at this year’s competition.

When describing Luella Designs, Mindy says, “my model represents an eco-friendly and well-rounded floral design company. What makes my story different is that many of the supplies I use, whether a flower grown in my garden or a feather shed from our farm birds, celebrate a story with my end-user and makes you literally ‘stop and smell the roses.’ Just as the garden and flower farming bring personal fulfillment and a deeper appreciation for the land, my sustainable practices offer a safer, healthier and a more eco-friendly product to my customers. What I love most about my job is the bright smile I receive from a customer after a delivery, a hug from a stranger after purchasing my work orthe sparkle in a bride’s eye as we discuss her future day.”

Congratulations, Mindy! Everything’s coming up roses… and zinnias… and daisies… for you and Luella Designs. We know you have a bright future ahead of you and look forward to following your budding enterprise.




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